Explanation of how being identified similar to a brand, you can enhance your career. Also refer to marketing, advertising, promotions, special features, Ron Kurtus, School for Champions. Copyright © Restrictions
Enhance Your Career by Being Identified Like a Brand
by Ron Kurtus (revised 6 December 2003)
When a person looks for a new job or a promotion at work, he or she is given some form of identification by management. That identification may be according to the job title and perhaps including some added characteristics, such as hard working or skilled. Would being known as--for example--a hard working accountant be sufficient to move you above the crowd?
Many people would like to be better identified in their jobs or professions, but they really don't know how. One approach is to think of yourself as a brand, just like you think of major products.
Questions you may have on that idea are:
- What makes a brand?
- What is brand identification?
- How can you be identified as a brand?
This lesson will answer those questions and explain this interesting concept to help your career. There is a mini-quiz at the end of the lesson.
What makes a brand?
Let us take a look at some popular products and services that have brand names.
- Coca-Cola is the brand name of a soft drink that has a certain taste and an identifiable logo and bottle shape.
- Ford is the brand name of an automobile that is distinguished from other brands by its features, looks, and capabilities. You also can recognize the Ford logo.
- Swisher is the brand name of a commercial restroom-cleaning service. Their name distinguishes them, as does the type of service they provide.
Brand identification
You can identify certain brands by their names, logos and appearance. Movie and TV stars also have a brand identification through their names, looks and sound of their voices. Once you identify the brand, you then associate its characteristics and perhaps quality--good or bad.
Being identified like a brand
Likewise, you would like people in your industry to identify you as a brand. This is an effective metaphor and may be useful in separating you from the pack.
When someone sees your name, you would like them to know what special features and skills you bring with you.
You want your superiors identify your name with admirable traits.
But how do you do that? Is it really feasible?
Summary
By emphasizing special features and style, your name can be identified as similar to a brand by those in your field. This could very well enhance the advancement of your career.
You need to know who you are before you can tell others
Resources
The following are resources on this subject.
Websites
Books
Top-rated
books on Career Advancement
Top-rated
books on Career Success
Mini-quiz to check your understanding
If you got all three correct, you are on your way to becoming a Champion in Advancing in your Career. If you had problems, you had better look over the material again.
What do you think?
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Students and researchers
The Web address of this page is
www.school-for-champions.com/career/yourbrand.htm.
Please include it as a reference in your report, document, or thesis.
Where are you now?
Your Identity as a Brand