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Your Character is Important to Your Business

by Ron Kurtus (9 January 2014)

As a business leader, your character is important to that business. It determines how well you are able to achieve goals, the trust other people have in you, and your role in your company culture.

Others in your company follow your example. Likewise, those outside the company judge it by your character.

Questions you may have include:

This lesson will answer those questions.



Achieving goals

Typically as a business leader, you are ambitious and able to achieve your goals and those of the company. But also, when you work hard and are conscientious, other people judge your character by their perception of how you respond to challenges.

Positive personal character traits of a business leader include:

Relationships with others

Your reputation concerning how you treat other people precedes you. It can color the perception others have your social character once they must interact with you.

If your workers see you being dishonest or harmful to others, they will judge your social character negatively. However, if you seem kind and straightforward, they will judge you in a positive sense. Typically, people expect positive type of behavior.

Company culture

Every business—even a one-person business—has a set of rules or values that its members should follow.

As a business leader, you not only often define these rules, but you are also expected to show your character and live up to the rules.

Jenkins Press had strict rules about drinking alcohol during business hours—even at lunch. This was to assure work was done correctly and effectively.

However, when Mr. Jenkins would take out clients to lunch, he would often have several drinks along with the clients. Workers would then notice that he smelled of alcohol in the afternoon. They had less respect for him, because he made rules for them but did not keep the rules himself.

Everyone should follow the same character rules.

Summary

As a business leader, your character is important to that business. It determines how well you are able to achieve goals, the trust other people have in you, and your role in your company culture. Others in your company follow your example. Likewise, those outside your company judge it by your character.


Be a person of honor


Resources and references

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