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Case Study: Starting Dell Computers

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Answers to Readers' Questions on Case Study: Starting Dell Computers - Entrepreneurship. Also refer to salesmanship, PC, great idea, business model, funding, marketing, , Ron Kurtus, School for Champions. Copyright © Restrictions

Answers to Readers' Questions on Case Study: Starting Dell Computers

The following 1 questions have been answered. They are listed according to date.

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Concerning Dell computer's new strategic plan

Question

February 2, 2010

Consider Dell computer strategic plan to move from direct to retailing only to Walmart and Best Buy.What happen to implement this plan?

1) People – Were new skills needed within Dell? Did they need to hire?

2) Strategy – How is this going to get done? What is different about this business model? What does Dell need to do differently?

3) Operations – What needs to be different in the operations of the business? Consider selling, distribution, marketing, etc.

kimberly - USA

19150

Answer

After the success of Dell Computers, Michael Dell retired from running the company. However, competition and lack of quality ate away at Dell's market share. Dell returned to take charge of the company and decided to try selling their computers through retail outlets, besides online sales.

We do not have details of changes made within Dell or of their new business strategy.

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