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Marketing Resources

by Ron Kurtus (revised 22 April 2017)

The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let me know.




The Marketing Concept -

Marketing Mix - Wikipedia

The Marketing Mix -

The Marketing Mix (The 4 P's of Marketing) -

Marketing, Advertising, and PR -

Marketing Communications - Wikipedia


Product Marketing - Wikipedia

Product Mix -


Pricing Strategy -

Pricing - Wikipedia

Value in Marketing - Wikipedia

Psychological Pricing - Wikipedia


Product Placement - It Works for Small Businesses Too -

Product placement - you can't escape it - USA Today; 10/10/06

How Product Placement Works -

Distribution Channel Strategy -

What's Your Distribution Strategy? - Business Owner's Toolkit


Promotion - Introduction to the promotional mix -

Promotional Mix - Wikipedia

How To Establish A Promotional Mix -

Promotion in Marketing - Wikipedia

Marketing vs. Advertising: What's the Difference? -

Advertising - Wikipedia

Advertising Education Foundation - Advertising exhibits and classroom resources

Promotional Mix in Detail -

Publicity - Wikipedia

Brand Equity -


Internet Marketing - Wikipedia

eMail Marketing Software Comparison -


The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs

Top-rated books on Marketing

Top-rated books on Promotion

Top-rated books on Advertising


Use these resources to help you in learning about Marketing.

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