by Ron Kurtus (revised 22 April 2017)
The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let me know.
The Marketing Concept - NetMBA.com
Marketing Mix - Wikipedia
The Marketing Mix - NetMBA.com
The Marketing Mix (The 4 P's of Marketing) - QuickMBA.com
Marketing, Advertising, and PR - eSmallOffice.com
Marketing Communications - Wikipedia
Product Marketing - Wikipedia
Product Mix - tutor2u.net
Pricing Strategy - NetMBA.com
Pricing - Wikipedia
Value in Marketing - Wikipedia
Psychological Pricing - Wikipedia
Product Placement - It Works for Small Businesses Too - AllBusiness.com
Product placement - you can't escape it - USA Today; 10/10/06
How Product Placement Works - HowStuffWorks.com
Distribution Channel Strategy - tutor2u.net
What's Your Distribution Strategy? - Business Owner's Toolkit
Promotion - Introduction to the promotional mix - tutor2u.net
Promotional Mix - Wikipedia
How To Establish A Promotional Mix - eSmallOffice.com
Promotion in Marketing - Wikipedia
Advertising - Wikipedia
Advertising Education Foundation - Advertising exhibits and classroom resources
Promotional Mix in Detail - LearnMarketing.net
Publicity - Wikipedia
Brand Equity - NetMBA.com
Internet Marketing - Wikipedia
eMail Marketing Software Comparison - emailtooltester.com
The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs
Use these resources to help you in learning about Marketing.
Seek to excel
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