List of Topics

SfC Home > Business > Marketing >

 

Marketing Resources

by Ron Kurtus (18 November 2009)

The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let me know.


Websites

Basics

The Marketing Concept - NetMBA.com

Marketing Mix - Wikipedia

The Marketing Mix - NetMBA.com

The Marketing Mix (The 4 P's of Marketing) - QuickMBA.com

Marketing mix (Price, Place, Promotion, Product) - The Times 100 (UK)

Marketing, Advertising, and PR - eSmallOffice.com

Marketing Communications - Wikipedia

STC Marketing Communication SIG - Society for Technical Communication Special Interest Group

Product

Product Marketing - Wikipedia

Product Mix - tutor2u.net

Taking Your New Product to Market - Microsoft Small Business Center

Price

Pricing Strategy - NetMBA.com

Pricing - Wikipedia

Value in Marketing - Wikipedia

Psychological Pricing - Wikipedia

99-cent pricing hooks shoppers - Pittsburgh Post-Gazette; 17 December 2006

Place

Product Placement - It Works for Small Businesses Too - AllBusiness.com

Product placement - you can't escape it - USA Today; 10/10/06

How Product Placement Works - HowStuffWorks.com

Distribution Channel Strategy - tutor2u.net

What's Your Distribution Strategy? - Business Owner's Toolkit

Promotion

Promotion - Introduction to the promotional mix - tutor2u.net

Promotional Mix - Wikipedia

How To Establish A Promotional Mix - eSmallOffice.com

Promotion in Marketing - Wikipedia

Marketing vs. Advertising: What's the Difference? - About.com

Advertising - Wikipedia

Advertising Education Foundation - Advertising exhibits and classroom resources

Promotional Mix in Detail - LearnMarketing.net

Publicity - Wikipedia

Brand Equity - NetMBA.com

eMarketing

e-Business marketing - Marketing-led business - tutor2u.net

Internet Marketing - Wikipedia

e-Business marketing - Promoting a business online (introduction) - tutor2u.net

Books

The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs

Top-rated books on Marketing

Top-rated books on Promotion

Top-rated books on Advertising

Summary

Use these resources to help you in learning about Marketing.


Seek to excel


Questions and comments

Do you have any questions, comments, or opinions on this subject? If so, send an email with your feedback. I will try to get back to you as soon as possible.


Share

Click on a button to bookmark or share this page through Twitter, Facebook, email, or other services:

 

Students and researchers

The Web address of this page is:
www.school-for-champions.com/marketing/
resources.htm

Please include it as a link on your website or as a reference in your report, document, or thesis.

Copyright © Restrictions


Where are you now?

School for Champions

Marketing topics

Marketing Resources




Marketing topics

Basics

Product

Price

Promotion

eMarketing

Also see







Live Your Life as a Champion:

Take care of your health

Seek knowledge and gain skills

Do excellent work

Be valuable to others

Have utmost character

Be a Champion!



The School for Champions helps you become the type of person who can be called a Champion.