by Ron Kurtus
Readers have sent in a total of 8 comments and questions on Marketing issues. They are listed according to date.
You can read them to further your understanding of the subject.
|Compare three phase of marketing||Phases of Marketing||Nigeria|
|Marketing mix as applied to school||Basics||Nigeria|
|Best possible order of the 4 p's of marketing||Basics||India|
|Why bother with marketing?||Business, Marketing and Sales||USA|
|Should I bother with market research?||Four-P Mix||USA|
|Worried that someone will steal my idea||Determining Viability of Your Product or Service||USA|
Compare three phase of marketing
November 19, 2014
Compare and contrast the three (3) phases of marketing.
PrestigiouzzZ - Nigeria (25565)
Each phase in marketing should be done in the order given. They are all important to get to selling the products.
To effectively pursue the goal of selling your product, you need to first define your circumstances, such as what your core business is and who your customers are. Then you must make preparations for getting your customers to buy your product. Preparations include getting an appealing product, setting a good price and providing a place for them to buy.
Finally, you go into action, trying to reach your customers, letting them know about your product and telling how good it is. Once you can get them in the showroom, you can convince them to buy.
October 31, 2011
A LAYOUT OF A GOOD MARKETING PLAN
David - Ghana (22120)
Marketing mix as applied to school
March 16, 2011
QUESTION: How can marketing mix be applied to school.
Ben Okogie - Nigeria (21331)
If a school wants more students, they can use the marketing mix to attract the students.
Product = what courses are offered that appeal to students
Price = fees that are reasonable
Place = good location of school
Promotion = advertising to let students or parents know of school
Best possible order of the 4 p's of marketing
August 9, 2010
what should be the best possible order of the 4 p's of marketing?
Which p should be first, second, third, forth and why?
shivam - India (20213)
See the "Three Phases of Marketing" at:
It shows a logical order of product, price, place and promotion. A different order would not make much sense or even be possible.
Why bother with marketing?
March 24, 2009
Can you run a business without bothering with marketing?
- USA (17505)
Marketing is the route to getting customers and making sales. Some businesses have an initial built in audience or customer base such that they may feel that marketing is not necessary. But in order to grow and to contend with competition, marketing is essential.
Should I bother with market research?
March 24, 2009
If my company's products are well established, do I need to bother with the Product part of the marketing mix?
- USA (17506)
All products have life cycles, according to customer tastes and trends. It is worth while to continue with market research and customer opinions to make sure your products are satisfying them and to indicate a possible meet for improvements or changes.
Worried that someone will steal my idea
March 24, 2009
I have this great idea for a product but don't want to let others know about it, because they might steal my idea.
What should I do?
- USA (17507)
You need to let others know about your product, otherwise, who can you sell it?
A way to avoid worrying about stealing your idea is to build a BETA version or prototype of your product. You can then do market research to see how much people are interested. Because you have already gone this far, it is difficult for someone to catch up to you. Also, you can start a patent process, even if you never complete it, as a way to protect your idea.
September 15, 2003
Would you have anything on writing copy for pamphlets, articles, newsletters, etc.?
Your assistance is greatly appreciated.
Julie - USA (535)
That certainly is an area that we should be adding material. Unfortunately, we have nothing on it at this time.
Best wishes in your writing.
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