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Mini-Quiz: Innovations Helped IKEA Grow

by Ron Kurtus (14 December 2013)

Take this Mini-Quiz to check your understanding of the lesson material.

1. How was selling furniture an innovation in growth for IKEA?

The company went from small goods to large products

No one else was selling furniture in those days

It undercut the competition

2. Why did IKEA stop accepting mail orders?

No one could figure out why they stopped

It was better that customers bought directly from the store

Mail orders required extra people to process the orders

3. What was the greatest innovation that IKEA employed?

They designed furniture for flat pack delivery and self-assembly

They stopped sending assembly instructions with the furniture

They hired Polish workers in their Swedish stores

If you got all three correct, you are on your way to becoming a Champion in Business. If you had problems, you had better look over the material again.

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Resources and references

Ron Kurtus' Credentials

The following are resources on this subject:


IKEA History - IKEA website

Business Resources


David and Goliath by Malcolm Gladwell - Includes examples of IKEA's innovations.

Top-rated books on Business Innovations

Top-rated books on Business

Questions and comments

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Mini-Quiz: Innovations Helped IKEA Grow

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