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Online Advertising Programs

by Ron Kurtus (revised 10 February 2018)

There are various online advertising programs where you can provide advertising space on your website. This is a popular e-commerce revenue model.

There are a number of advertising programs where you can place ads from their clients and receive commissions, including flat-fee ad placements, click-through ads, and sales-made programs.

Questions you may have include:

This lesson will answer those questions.

Flat-fee programs

Some businesses or their advertising agencies will pay you a flat fee for placing ads on various pages in your website. The amount may be from $30 to $100 for a year or even forever.

Usually advertising agencies will contact you, if they feel your website content appeals to their client's customers.

Click-through programs

When a user sees an appealing ad on your website, such that he clicks the ad, he will usually be sent to the advertiser's website. The "click" is recorded for your website's account, and you will be given a small commission for the action.

Google AdSense program

A highly popular method is to use the Google AdSense program, where relevant ads are placed on your web pages, according to your content and key words. When users of your site click on an ad, you gain a commission.

Sales-made programs

A sales-made program will pay a commission if a person clicks on an ad from your website, goes to their website, and then makes a purchase.

Amazon Associates program

A popular sales-made program is from You might place an ad on your website about a recommended book. If a user clicks on that ad, goes to the website, and make any purchase—even if it is not the recommended book—you will get a commission on the sale. A typical commission is 6% of the sale price.


You can gain revenue by selling advertising space on your website. Advertising programs include single ad placements, click-through Google AdSense ads, and sales-made on ads.

Use all you resources to gain revenue

Resources and references

Ron Kurtus' Credentials


List of eCommerce material - A number of good resources from

Business-to-Business eCommerce - Wikipedia

eCommerce Resources


Top-rated books about Online Business

Top-rated books about eCommerce

Questions and comments

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