Google AdSense Ad Unit Formats
by Ron Kurtus (21 January 2018)
Google AdSense provides a variety of Ad Unit and Link Unit formats for participants in their program.
With the increasing popularity of mobile devices and tablet computers, having web pages that respond to the device screen size is important. Also, the ads should be responsive to device sizes.
Ad Units are the most effective for gaining revenue, so the format and placement of those ads should be your first consideration. Link Unit formats can be more as convenient on your web pages.
Questions you may have include:
- What are the ad unit formats?
- What are the link unit formats?
- What format should I use?
This lesson will answer those questions.
Ad Units consist of one to several links to advertisers. They can contain text and/or images. You get a commission on for each click on an Ad Unit.
You can choose and ad type and an ad format. You also have choices of color scheme, fonts and corner styles. There is also an option to define channels for tracking the success of the ad.
- Text and display ads (recommended)
- Text ads only
- Display ads only
Google recommends four ad formats that they feel provide the best results. There are several other formats that may also be used.
- Automatic Size Responsive
- 728 x 90 Leaderboard
- 336 x 280 Large Rectangle
- 320 x 100 Large Mobile Banner
- 300 x 250 Medium Rectangle
- 300 x 600 Large Skyscraper
- 300 x 250 Medium Rectangle
Other - Horizontal
- 468 x 60 Banner
- 234 x 60 Half Banner
Other - Vertical
- 120 x 600 Skyscraper
- 120 x 240 Vertical Banner
Other - Square
- 250 x 250 Square
- 200 x 200 Small Square
- 180 x 150 Small Rectangle
- 125 x 125 Button
Link Units consist of several words that indicate the subject of the link. When a user clicks on a link, a page consisting of a series of related ads are displayed. The person can then click on another ad that will then display the advertiser's website.
Pros and cons
Although Link Units are compact, they do not provide a commission for the first user click. Instead, the person must make a second selection to give you a commission. Often people will not bother with the second click, unless they are specifically looking for something.
The formats for Link Units are a horizontal line of links or a vertical listing of links. You can choose whether to include 4 or 5 links in your Link Unit. You can also choose the color scheme for the unit.
There is also an option to define channels for tracking the success of the ad.
- 728 x 15
- 468 x 15
- 200 x 90
- 180 x 90
- 160 x 90
- 120 x 90
Selecting a format
You are allowed a maximum of three Ad Units and three Link Units on a web page. Care should be taken in selecting the optimal locations for your Ad Units, since that is where most of your revenue will come from. The size used should depend on your page layout.
Link Units can be added in convenient locations as a fill-in.
There are a variety of Google AdSense Ad Unit and Link Unit formats for you to use. Ad Units are the most effective for gaining revenue, so the format and placement of those ads should be your first consideration. Link Unit formats can be more as convenient on your web pages.
Consider how people do things
Resources and references
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Google AdSense Unit Formats