Mini-Quiz: Innovations Helped IKEA Grow

1. How was selling furniture an innovation in growth for IKEA?

   The company went from small goods to large productsThat is correct. You understand about IKEA's innovations. No one else was selling furniture in those daysGood try, but not right. Select another answer. It undercut the competitionSorry, not correct. Try another button.

2. Why did IKEA stop accepting mail orders?

   No one could figure out why they stoppedOops! Wrong answer. Re-read the question and try again. It was better that customers bought directly from the storeCorrect. You area a true champion! Mail orders required extra people to process the ordersSorry, not correct. Try another button.

3. What was the greatest innovation that IKEA employed?

   They designed furniture for flat pack delivery and self-assemblyThat is correct. You understand about IKEA's innovations. They stopped sending assembly instructions with the furnitureGood try, but not right. Select another answer. They hired Polish workers in their Swedish storesOops! Wrong answer. Re-read the question and try again.

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