Business is the activity of making money through selling a product or service. There are specific steps to be taken in this process. There are similar steps taken in spending money to buy a product or service. In essence, they are both an exchange.
Questions you may have are:
What steps are followed to make money?
What steps are followed to spend money?
How to they fit together in a business enterprise?
This lesson will answer those questions. There is a mini-quiz at the end of the lesson.
Making money
Making money is essentially a selling process. The steps involved are:
Get a product or service to sell
Find prospects
Get together for a demonstration
Negotiate price
Make exchange
Steps to make a sale
1Get a product or service to sell
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2Find prospects
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3Get together for a demonstration
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4Negotiate price
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5Make exchange
Get a product or service to sell
A business may manufacture products, assemble products from purchased parts or resell someone else’s product.
People within the company may provide a service or they may contract out for such people.
Find prospects
Marketing is making others aware of the product, service and business, plus letting them know where to buy the goods. It also includes calling on prospective customers.
Just finding where the prospects are and how to reach them is a major business task.
Get together for a demonstration
Although some sales are made over the telephone, though mail or via the Internet, most are still made in person. The individuals who are planning on buying a product or service want to get a demonstration of what the business has to offer them.
Negotiate price
Assuming the product or service has the desired feature, the sale can then be made if the price it right.
Make exchange
The business delivers the product or service and the customer pays to complete the exchange.
Spending money
The process of buying a product or hiring a service is similar to selling. Note that in a business, getting a product or service often involves purchasing goods or hiring people to do some work.
The steps in this process are:
Get some money to spend
Find prospective sellers
Get together for a demonstration
Negotiate price
Make exchange
Application
In a business enterprise, buying and selling work together:
Get a product or service to sell
Have some money to spend
Find prospective sellers
Get together for a demonstration
Negotiate price
Make exchange
Find prospects
Get together for a demonstration
Negotiate price
Make exchange
Get product to sell
The steps in buying are needed to get the product.
Have money
In order to get a product to sell, you must have some money to purchase supplies and hire workers.
Find prospects
You find workers by putting out a want ad.
Suppliers or hardware may contact you, or you may have to do research on where to find what you need for your business.
Demonstration
A potential worker will come in for an interview.
You may meet with a salesman to see what his company has to offer.
Find prospects
This step in the process involves marketing and advertising. Note that you also may need to purchase these services.
Get together for demonstration
Once potential buyers are aware of your product or service and know where to buy it, they will either go to the store or call to get information. Once the prospect and your sales representative get together, the product or service can be demonstrated and its features and benefits explained.
Negotiation
The final sales process of getting a commitment to turn the prospect into a customer is a form of negotiation.
Make exchange
After the sale is made, the customer pays and your business delivers the goods. Certainly there are many variations on how and when this exchange is made.
In conclusion
There are specific business steps to be taken in order to make money. Part of these steps include another similar series of steps in where money must be spent to purchase goods or services needed for your business.
What is the first thing you need to obtain goods to sell?
Why is marketing important?
When should a salesman try to negotiate for the sale?
Pick an answer to see instant feedback. Re-read the lesson if you miss one.
If you got all three correct, you are on your way to becoming a champion in business. If you had problems, you had better look over the material again.
Resources
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