Mini-Quiz: Using Advertising for a Competitive Advantage in Business

1. Can a good advertising campaign move an organization into first place?

   No, because product quality is more importantGood try, but not right. Select another answer. People aren't sure of the effect of advertisingSorry, not correct. Try another button. Yes, because it gets attention and creates a positive imageThat is correct. You are a business competitor.

2. Is it ethical to attack an opponent through advertising?

   Provided your ads are truthfulCorrect. You know your stuff! Anything goes when trying to winOops! Wrong answer. Re-read the question and try again. It depends on your religionSorry, not correct. Try another button.

3. How could someone prevent people from seeing a competitor's website?

   You can't stop them from advertising on their own websiteGood try, but not right. Select another answer. By what is called a "denial of service" attack on the websiteThat is correct. You are a business competitor. By sending spam email to all their customersOops! Wrong answer. Re-read the question and try again.

Pick an answer to see instant feedback. Re-read the lesson if you miss one.