Mini-Quiz: Determining Viability of Your Product or Service

1. If you have a good idea why should you do market research?

   You need to find out if the product is really something people wantThat is correct. You understand marketing. It is a rule that must be followed with no exceptionsSorry, not correct. Try another button. You want to find reasons to avoid doing businessGood try, but not right. Select another answer.

2. What can you tell by studying your competition?

   You can learn to steal their customersOops! Wrong answer. Re-read the question and try again. You can see the demand for a given productCorrect. You know your stuff! You can find out how they store their goodsSorry, not correct. Try another button.

3. How would you find a niche for your product?

   Use different colors than your competitorsGood try, but not right. Select another answer. Imitation is the best form of flatteryOops! Wrong answer. Re-read the question and try again. Consider some special feature that others don't haveThat is correct. You understand marketing.

Pick an answer to see instant feedback. Re-read the lesson if you miss one.