Marketing Resources
(updated 9 February 2022)
The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let me know.
Use these resources to help your understanding of the material.
Basics
The Marketing Concept – NetMBA.com
Marketing Mix – Wikipedia
The Marketing Mix – NetMBA.com
The Marketing Mix (The 4 P’s of Marketing) – QuickMBA.com
Marketing Communications – Wikipedia
Market Segmentation: Why Spotify Is Beating Apple Music – Fieldboom.com
Marketing Trends for 2022 – From Grin.co
Product
Product Marketing – Wikipedia
Price
Pricing Strategy – NetMBA.com
Pricing – Wikipedia
Value in Marketing – Wikipedia
Psychological Pricing – Wikipedia
Place
How Product Placement Works – HowStuffWorks.com
Distribution Channelsy – tutor2u.net
What’s Your Distribution Strategy? – Business Owner’s Toolkit
Promotion
Promotion – Introduction to the promotional mix – tutor2u.net
Promotional Mix – Wikipedia
Promotion in Marketing – Wikipedia
Marketing vs. Advertising: What’s the Difference?
Advertising – Wikipedia
Publicity – Wikipedia
Brand Equity – NetMBA.com
eMarketing
Internet Marketing – Wikipedia
eMail Marketing Software Comparison for 2021 – From EmailToolTester.com
eMail Marketing Tools – From EmailTooler.com
30 Best Email Marketing Services
eMarketing Blog – From EduardKlein.com
Online education
Explore your career as a Marketing Director – Arizona State Univ. Online
Online Bachelor’s Degree in Marketing – Maryville University
Books
Summary
Use these resources to help you in learning about Marketing.
Seek to excel