Succeed in Speech Writing

Write Introduction to Speech

The introduction is your first chance to win the audience. In its opening moments it should grab attention, make the topic clear, and give listeners a reason to care.

Questions you may have include:

  • What should an introduction do?
  • How do you open strongly?
  • What mistakes should you avoid?

What it should do

A good introduction captures attention, introduces the topic and purpose, builds a little rapport or credibility, and previews where the speech is going.

Opening strongly

Effective openings include a thought-provoking question, a striking fact, a short and relevant story, or a vivid image. Any of these pulls the audience in far better than a slow, general start.

What to avoid

Avoid long, rambling preambles, apologies (“I’m not much of a speaker”), and jokes that do not fit the topic or audience. These waste the moment when attention is highest.

Summary

A speech’s introduction should grab attention, state the topic and purpose, build rapport, and preview the content. Open with a question, fact, brief story, or vivid image, and avoid rambling, apologies, and off-topic jokes that squander the audience’s initial attention.