Reasons for a Website
A website gives a person, business, or organization a presence that anyone can reach at any time, from anywhere. The reasons for having one range from simply sharing information to running a complete online business.
Questions you may have include:
- Why have a website?
- What can a website do?
- What type of site fits your goal?
Reasons to have a website
- Presence and credibility — a site establishes that you or your organization is real and can be found.
- Information — it shares knowledge, news, or details about products and services.
- Selling — an online store lets customers buy directly.
- Communication and support — it answers questions and connects you with your audience.
- Community — it can bring people with shared interests together.
Reach and availability
Unlike a physical location with set hours, a website is available around the clock to a potentially global audience. That reach is one of its greatest advantages.
Types of website
The right type follows from your goal: an informational site to explain or teach, a portfolio to show work, an ecommerce site to sell, or a blog to publish regularly. Many sites combine several of these.
Summary
A website provides an always-available presence for sharing information, selling, communicating, or building community, reaching a wide audience at any time. Choosing the type of site — informational, portfolio, ecommerce, or blog — depends on the goal you want it to serve.