List of Lessons | Subjects

Understanding Marketing

by Ron Kurtus (updated 17 March 2023)

Marketing is a branch of Business where you establish a product or service that will be in demand, set a competitive price, determine who the potential customers are, let them know about the product, and provide a means for the sale to be made.

You need to know effective marketing techniques for running your own business. Companies also need people who understand how to market products or services. Your knowledge and skills in this area can help advance your career or improve your business.

The purpose of these free online lessons is to give you a start at improving your marketing skills. After completing the lessons, you should be able to effectively market your wares in a way that you will have greater profits, reduced costs, and a competitive advantage.

Marketing Contents


Relationship between Business, Marketing and Sales

Three Phases of Marketing

Four-P Marketing Mix


Determining Viability of Your Product or Service


Setting the Price of Your Product or Service


Case Study of Publicizing an Event


(coming soon)


eMarketing is Electronic Marketing


Marketing Resources

Succeed in Business

Succeed in e-Commerce

Succeed in Sales

Survey results

See results of survey questions

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