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Feedback Q&A on Marketing

by Ron Kurtus

Readers have sent in a total of 8 comments and questions on Marketing issues. They are listed according to date.

You can read them to further your understanding of the subject.

List of most recent 10 letters




Phases of Marketing Compare three phase of marketing Nigeria
General Marketing plan Ghana
Basics Marketing mix as applied to school Nigeria
Basics Best possible order of the 4 p's of marketing India
Business, Marketing and Sales Why bother with marketing? USA
Four-P Mix Should I bother with market research? USA
Determining Viability of Your Product or Service Worried that someone will steal my idea USA
General Pamphlet writing USA

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Compare three phase of marketing

Topic: Phases of Marketing


November 19, 2014

Compare and contrast the three (3) phases of marketing.

PrestigiouzzZ - Nigeria



Each phase in marketing should be done in the order given. They are all important to get to selling the products.

To effectively pursue the goal of selling your product, you need to first define your circumstances, such as what your core business is and who your customers are. Then you must make preparations for getting your customers to buy your product. Preparations include getting an appealing product, setting a good price and providing a place for them to buy.

Finally, you go into action, trying to reach your customers, letting them know about your product and telling how good it is. Once you can get them in the showroom, you can convince them to buy.

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Marketing plan

Topic: General


October 31, 2011


David - Ghana



See our section on Marketing for various parts of the subject.

Also see Outline of a Marketing Plan

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Marketing mix as applied to school

Topic: Basics


March 16, 2011

QUESTION: How can marketing mix be applied to school.

Ben Okogie - Nigeria



If a school wants more students, they can use the marketing mix to attract the students.

Product = what courses are offered that appeal to students
Price = fees that are reasonable
Place = good location of school
Promotion = advertising to let students or parents know of school

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Best possible order of the 4 p's of marketing

Topic: Basics


August 9, 2010

what should be the best possible order of the 4 p's of marketing?
Which p should be first, second, third, forth and why?

shivam - India



See the "Three Phases of Marketing" at:

It shows a logical order of product, price, place and promotion. A different order would not make much sense or even be possible.

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Why bother with marketing?

Topic: Business, Marketing and Sales


March 24, 2009

Can you run a business without bothering with marketing?




Marketing is the route to getting customers and making sales. Some businesses have an initial built in audience or customer base such that they may feel that marketing is not necessary. But in order to grow and to contend with competition, marketing is essential.

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Should I bother with market research?

Topic: Four-P Mix


March 24, 2009

If my company's products are well established, do I need to bother with the Product part of the marketing mix?




All products have life cycles, according to customer tastes and trends. It is worth while to continue with market research and customer opinions to make sure your products are satisfying them and to indicate a possible meet for improvements or changes.

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Worried that someone will steal my idea

Topic: Determining Viability of Your Product or Service


March 24, 2009

I have this great idea for a product but don't want to let others know about it, because they might steal my idea.

What should I do?




You need to let others know about your product, otherwise, who can you sell it?

A way to avoid worrying about stealing your idea is to build a BETA version or prototype of your product. You can then do market research to see how much people are interested. Because you have already gone this far, it is difficult for someone to catch up to you. Also, you can start a patent process, even if you never complete it, as a way to protect your idea.

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Pamphlet writing

Topic: General


September 15, 2003

Would you have anything on writing copy for pamphlets, articles, newsletters, etc.?

Your assistance is greatly appreciated.

Thank you.

Julie - USA



That certainly is an area that we should be adding material. Unfortunately, we have nothing on it at this time.

Best wishes in your writing.

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