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Mini-Quiz: Case Study of Publicizing an Event

by Ron Kurtus (26 June 2009)

Take this Mini-Quiz to check your understanding of the lesson material.

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1. Why do you need to publicize a meeting to your members?

It is just a kind gesture

It has always been done, but no one knows why

A reminder about the program may attract more members

2. What method is typically used to publicize meetings to the public?

Mass emailing to people on a purchased list

Press releases sent to local newspapers for their event calendars

Paid television ads

3. What is a problem with press releases sent to newspapers?

They don't always print the information

You need to pay a hefty fee for the publicity

People often don't believe what they see in a papers

If you got all three correct, you are on your way to becoming a Champion in Marketing. If you had problems, you had better look over the material again.

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Use case studies to learn

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Resources and references

The following are some resources on this topic.

Websites

Marketing Resources

Books

(Notice: The School for Champions may earn commissions from book purchases)

Top-rated books on Marketing

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Students and researchers

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www.school-for-champions.com/marketing/
mini-quiz_case_study_publicizing_event.htm

Please include it as a link on your website or as a reference in your report, document, or thesis.

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Where are you now?

School for Champions

Marketing topics

Mini-Quiz: Case Study of Publicizing an Event: NABP Meetings

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Marketing topics

Basics

• Business, Marketing and Sales
• Three Phases of Marketing
• Marketing Mix

Product

• Determining Viability

Price

• Setting the Price

Promotion

• Publicizing an Event

eMarketing

• eMarketing is Electronic Marketing

Also see

• Marketing Survey Results
• Succeed in Business
• Succeed in Public Speaking
• Succeed with Good Character

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