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Marketing Resources

by Ron Kurtus (updated 9 February 2022)

The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let me know.

Use these resources to help your understanding of the material.



Basics

The Marketing Concept - NetMBA.com

Marketing Mix - Wikipedia

The Marketing Mix - NetMBA.com

The Marketing Mix (The 4 P's of Marketing) - QuickMBA.com

Marketing Communications - Wikipedia

Market Segmentation: Why Spotify Is Beating Apple Music - Fieldboom.com

Marketing Trends for 2022 - From Grin.co

Product

Product Marketing - Wikipedia

Price

Pricing Strategy - NetMBA.com

Pricing - Wikipedia

Value in Marketing - Wikipedia

Psychological Pricing - Wikipedia

Place

How Product Placement Works - HowStuffWorks.com

Distribution Channelsy - tutor2u.net

What's Your Distribution Strategy? - Business Owner's Toolkit

Promotion

Promotion - Introduction to the promotional mix - tutor2u.net

Promotional Mix - Wikipedia

Promotion in Marketing - Wikipedia

Marketing vs. Advertising: What's the Difference?

Advertising - Wikipedia

Publicity - Wikipedia

Brand Equity - NetMBA.com

eMarketing

Internet Marketing - Wikipedia

eMail Marketing Software Comparison for 2021 - From EmailToolTester.com

eMail Marketing Tools - From EmailTooler.com

30 Best Email Marketing Services

eMarketing Blog - From EduardKlein.com

Online education

Explore your career as a Marketing Director - Arizona State Univ. Online

Online Bachelor's Degree in Marketing - Maryville University

Books

The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs

Top-rated books on Marketing

Top-rated books on Promotion

Top-rated books on Advertising

Summary

Use these resources to help you in learning about Marketing.


Seek to excel


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