by Ron Kurtus (revised 14 July 2018)
The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let me know.
Use these resources to help your understanding of the material.
The Marketing Concept - NetMBA.com
Marketing Mix - Wikipedia
The Marketing Mix - NetMBA.com
The Marketing Mix (The 4 P's of Marketing) - QuickMBA.com
Marketing Mix Is Key To A Successful Marketing Plan - Fieldboom.com
Marketing, Advertising, and PR - eSmallOffice.com
Marketing Communications - Wikipedia
Market Segmentation: Why Spotify Is Beating Apple Music - Fieldboom.com
Product Marketing - Wikipedia
Product Mix - tutor2u.net
Pricing Strategy - NetMBA.com
Pricing - Wikipedia
Value in Marketing - Wikipedia
Psychological Pricing - Wikipedia
Product Placement - It Works for Small Businesses Too - AllBusiness.com
Product placement - you can't escape it - USA Today; 10/10/06
How Product Placement Works - HowStuffWorks.com
Distribution Channel Strategy - tutor2u.net
What's Your Distribution Strategy? - Business Owner's Toolkit
Promotion - Introduction to the promotional mix - tutor2u.net
Promotional Mix - Wikipedia
How To Establish A Promotional Mix - eSmallOffice.com
Promotion in Marketing - Wikipedia
Advertising - Wikipedia
Advertising Education Foundation - Advertising exhibits and classroom resources
Promotional Mix in Detail - LearnMarketing.net
Publicity - Wikipedia
Brand Equity - NetMBA.com
Internet Marketing - Wikipedia
eMail Marketing Software Comparison - emailtooltester.com
Explore your career as a Marketing Director - Arizona State Univ. Online
Online Bachelor's Degree in Marketing - Maryville University
The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs
Use these resources to help you in learning about Marketing.
Seek to excel
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