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Results of Marketing Survey Questions

by Ron Kurtus (2021)

Note: For a while, I had survey questions on the various topics. Answers were tabulated and placed in a database. That feature has been temporarily put on hold. However, you can still see the results of the survey.

Is the location of a store important in your shopping decision? Yes: 43 (78%) No: 12 (21%) Total: 55
Do you prefer to buy brand name goods? Yes: 25 (58%) No: 18 (41%) Total: 43
Would you pay more for a more reliable product? Yes: 32 (58%) No: 23 (41%) Total: 55
Do you compare prices when making a purchase? Yes: 41 (93%) No: 3 (6%) Total: 44
Have you ever bought a product from an infomercial? Yes: 2 (15%) No: 11 (84%) Total: 13
Is a contest a good way to promote a new product? Yes: 35 (64%) No: 19 (35%) Total: 54
Does a funny commercial result in more sales of the product? Yes: 27 (51%) No: 25 (48%) Total: 52
Can a company improve its image through advertising? Yes: 47 (90%) No: 5 (9%) Total: 52
Can a survey determine whether a new product will sell well? Yes: 27 (67%) No: 13 (32%) Total: 40



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Resources and references

The following are some resources on this topic.

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(Notice: The School for Champions may earn commissions from book purchases)

The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs

Top-rated books on Marketing


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survey.htm

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