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Results of Marketing Survey Questions
by Ron Kurtus (2021)
Note: For a while, I had survey questions on the various topics. Answers were tabulated and placed in a database. That feature has been temporarily put on hold. However, you can still see the results of the survey.
| Is the location of a store important in your shopping decision? | Yes: 43 (78%) | No: 12 (21%) | Total: 55 |
| Do you prefer to buy brand name goods? | Yes: 25 (58%) | No: 18 (41%) | Total: 43 |
| Would you pay more for a more reliable product? | Yes: 32 (58%) | No: 23 (41%) | Total: 55 |
| Do you compare prices when making a purchase? | Yes: 41 (93%) | No: 3 (6%) | Total: 44 |
| Have you ever bought a product from an infomercial? | Yes: 2 (15%) | No: 11 (84%) | Total: 13 |
| Is a contest a good way to promote a new product? | Yes: 35 (64%) | No: 19 (35%) | Total: 54 |
| Does a funny commercial result in more sales of the product? | Yes: 27 (51%) | No: 25 (48%) | Total: 52 |
| Can a company improve its image through advertising? | Yes: 47 (90%) | No: 5 (9%) | Total: 52 |
| Can a survey determine whether a new product will sell well? | Yes: 27 (67%) | No: 13 (32%) | Total: 40 |
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Resources and references
The following are some resources on this topic.
Websites
Books
(Notice: The School for Champions may earn commissions from book purchases)
The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs
Questions and comments
Do you have any questions, comments, or opinions on this subject? If so, send an email with your feedback. I will try to get back to you as soon as possible.
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www.school-for-champions.com/marketing/
survey.htm
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Results of Marketing Survey Questions