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Results of Marketing Survey Questions
by Ron Kurtus (updated 9 February 2022)
Note: For a while, I had survey questions on the various topics. Answers were tabulated and placed in a database. That feature has been temporarily put on hold. However, you can still see the results of the survey.
| Is the location of a store important in your shopping decision? | Yes: 43 (78%) | No: 12 (21%) | Total: 55 |
| Do you prefer to buy brand name goods? | Yes: 25 (58%) | No: 18 (41%) | Total: 43 |
| Would you pay more for a more reliable product? | Yes: 32 (58%) | No: 23 (41%) | Total: 55 |
| Do you compare prices when making a purchase? | Yes: 41 (93%) | No: 3 (6%) | Total: 44 |
| Have you ever bought a product from an infomercial? | Yes: 2 (15%) | No: 11 (84%) | Total: 13 |
| Is a contest a good way to promote a new product? | Yes: 35 (64%) | No: 19 (35%) | Total: 54 |
| Does a funny commercial result in more sales of the product? | Yes: 27 (51%) | No: 25 (48%) | Total: 52 |
| Can a company improve its image through advertising? | Yes: 47 (90%) | No: 5 (9%) | Total: 52 |
| Can a survey determine whether a new product will sell well? | Yes: 27 (67%) | No: 13 (32%) | Total: 40 |
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Resources and references
The following are some resources on this topic.
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Books
(Notice: The School for Champions may earn commissions from book purchases)
The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs
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www.school-for-champions.com/marketing/
survey.htm
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Results of Marketing Survey Questions