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CHK Introduction to the Self-Publishing Process

by Ron Kurtus (revised 17 November 2017)

The self-publishing process starts with having written a book and wanting to get that book published. You need to consider the best route to get your book published.

If you decide to publish the book yourself, you should start a publishing business, produce the book and get it into distribution. Then you can promote your book to increase your sales.

Questions you may have include:

This lesson will answer those questions.

Best route

Your initial considerations are whether your book idea is worth pursuing and the best route to take to get your book published.

(See Initial Considerations for Self-Publishing)

Is idea worth pursuing?

First of all, you need to decide whether you book idea is worth pursuing. The way to do that is to write down a short description of what your book or story is about. Then you need to do some market research to find out who would be interested in such a book, as well as how to reach them.

If you see the potential for the book, you can decide to start writing it.

Determine route to get book published

The routes to get a book published are going through a traditional publishing house, paying a publishing service, or publishing the book yourself. You need to examine these publishing routes to see which one is best for you.

Self-publishing business

If you decide to self-publish as an independent publisher, you need to start up a publishing business, produce the books, and get them into distribution.

Start business

Starting a publishing business gives you control of your publishing process. There are also tax breaks from running the business.

Produce books

You need to have your manuscript edited and formatted. Adobe InDesign is usually used to format books.

Get into distribution

Printing your books through CreateSpace and IngramSpark allows you to get distribution through their channels. Likewise going through Kindle Direct Publishing and IngramSpark for e-books, get them into distribution.


Promotion often starts before you finish publishing. Not only do you want to get your book on and other online stores, you may try to get the book in various bookstores.

Promotion and advertising consists of letting people know about your book.


You start with having a great idea for a book you would like to write. Then your initial considerations are whether this book would be worth writing and what would be the best route for you to get the book published and distributed for sale.

If you decide to publish the book yourself, you should start a publishing business, produce the book and get it into distribution. Then you can promote your book to increase your sales.

Do things methodically

Resources and references

Ron Kurtus' Credentials


Publishing Resources


Top-rated books on Self-Publishing

Questions and comments

Do you have any questions, comments, or opinions on this subject? If so, send an email with your feedback. I will try to get back to you as soon as possible.

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Where are you now?

School for Champions

Self-Publishing topics

Introduction to Self-Publishing Process

Self-Publishing topics

Initial considerations

Write book

Select publishing route

Start publishing business

Legal structure


Running business


Design book

Structure of book

Design cover

Copyright book

Publish hardcopy book



Lightning Source

Publish e-book

Prepare to market

Convert format

Check Copy in eReader

Distribution and sales

Sell books

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